Why Only Functional Systems Are No Longer Enough

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Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

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The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more

The Strength of the Pack Is the Wolf…

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A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more

UX Research Matters – Getting Your Stakeholders to Say it too

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UX research is a process that truly holds the key to a product’s success. Sure, you as a UX advocate know it. Cut to real-life scenarios, unfortunately, it does not find many takers. As a UX researcher, you are sure to have struggled to find patronage for research sprints, despite its rather apparent benefits. “You … Read more

The Ultimate Guide to Working with Remote Contributors

Remote Working Team

Making it work with  UX remote team is one of the most frequently asked questions in the sphere of UX and design. Quora is buzzing with questions that have very few answers on the subject. And the reason why so many people wonder how to make it work, is that working with remote contributors has … Read more