Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more
UX research is a process that truly holds the key to a product’s success. Sure, you as a UX advocate know it. Cut to real-life scenarios, unfortunately, it does not find many takers. As a UX researcher, you are sure to have struggled to find patronage for research sprints, despite its rather apparent benefits. “You … Read more
Making it work with UX remote team is one of the most frequently asked questions in the sphere of UX and design. Quora is buzzing with questions that have very few answers on the subject. And the reason why so many people wonder how to make it work, is that working with remote contributors has … Read more
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