How Telehealth Offered Responsible Healthcare During the Pandemic

Telehealth in healthcare

As the COVID-19 pandemic continues to rage on, the global community is coming to terms with its impact across industries and businesses. While sectors such as supply chain, aviation, hospitality, and manufacturing were severely hit, they have been limping towards recovery in their own way. But if one was to single out a sector that … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How Can User Interfaces Make or Break Touchpoints

User working on laptop

How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more

How to Use Journey Mapping for Your Project

The Nielsen-Norman Group defines the user journey map to be “a visualization of the process that a person goes through in order to accomplish a goal”. Oftentimes, designers grapple with the question, how does a user actually use this product? This is a vital question that needs to be answered by every designer. To do … Read more

How to Design a CRM System? 5 Actionable Tips on CRM Design

A lot of effort goes into building enterprise products like ERP, EMR, CRM, HRMS, or any SaaS application – it is also a challenge when it comes to scaling and managing them. While working on enterprise products like CRM, designers usually have to cater to two sides, the actual users and the stakeholders or those … Read more

How to Communicate Visual Hierarchy

Human beings are naturally hard-wired to identify patterns, even when there may not be any present. Similarly, we tend to follow a pattern when using a new website or an app. We navigate it instinctively and get frustrated if the site does not respond the way we expect it to. If we encounter this frustrating … Read more

How to Conduct User Research That Matters

User research is what gives a solid foundation to good design output. Lack of intelligent research inputs result in a product that may be easy on the eyes but falls short of satisfying user needs. In the absence of research inputs, designers diving head first into design have only their instincts and some lucky guesses … Read more