Product management is a strategic role that involves overseeing the development and lifecycle of a product, from conception to launch and beyond. Product managers are responsible for defining the product vision, conducting market research, gathering customer feedback, and collaborating with cross-functional teams to prioritize and deliver valuable features. They act as a bridge between business, design, and engineering, ensuring that the product meets user needs and achieves business goals. Effective product management requires a combination of strategic thinking, analytical skills, and strong communication to drive product success in a competitive market.