Remote UX Research: 5 Tips To Do It Right

With the pandemic-induced distancing still in force, UX research has been more or less forced to be conducted remotely. Ever since the outbreak, UX researchers have gone the remote way to conduct their studies. So, why after all this time, would there be a need for a post like this one. Because there is a … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How Can User Interfaces Make or Break Touchpoints

User working on laptop

How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more

Why Only Functional Systems Are No Longer Enough

cycle-parking

Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

8 Myths about the MVP Process Debunked for Product Owners

Bowling

MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

Cat

The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more

Minimum Viable Product: Your Guide to Knowing All About MVPs

Feature image

The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more

6 Sectors That Need an Immediate Tech Intervention During Pandemic

Emergency cylinder

The current pandemic has truly shone the spotlight on the…

Design Workshops: The IT Leadership’s Best Tool to Building a UX Culture

Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more