With the pandemic-induced distancing still in force, UX research has been more or less forced to be conducted remotely. Ever since the outbreak, UX researchers […]
Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo […]
How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home […]
Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human […]
MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common […]
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have […]
The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a […]
