Source: Cheryl Loughlin/IBM
IBM announced in 2013 that it would spend $100 million over the next five years to support staffing, programs, and facilities to “put design into the founding vision of a reimagined IBM,” said Phil Gilbert, the company’s General Manager of Design.
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!
According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the company, its services,…
