Compiling requirements for your Enterprise products can lead you to a tricky spot where it is hard to determine how much is actually enough. There…
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Validation is an important aspect of the decision-making exercise, and even more so when its radius of impact spans millions of users who are touched…
UX consistency has become a global challenge as reported by 3,157 respondents in a recent industry survey. As a product scales, limited collaboration and communication…
Neil Armstrong’s quote “That’s one small step for man, one giant leap for mankind” has always inspired me. The first of mankind to put step…
“To err is human” is a popular phrase, but can you imagine a doctor using this phrase while treating a deadly disease? Medical errors were…
Enterprise scale B2B systems are being widely talked about for their poor User Experience in recent times…
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!
According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the company, its services…
In the last decade, telecom businesses have undergone huge changes due to digitization. The core usage of voice and text services have reduced as social…
Uber: UX case study Many people believe the simplicity of Uber’s User Experience (or “UX”) was the driving force behind its rapid success – but…
