Why Only Functional Systems Are No Longer Enough

cycle-parking

Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

6 Sectors That Need an Immediate Tech Intervention During Pandemic

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The current pandemic has truly shone the spotlight on the…

Empathy Maps Made Easy: A 10-Minute Guide

User Experience is as successful as the accuracy of user knowledge. Which means that the more you know about your user, the better your final product can turn out. What your user wants, thinks, says, needs, and feels, are all important insights for developing a smooth user experience. Empathy maps are a powerful tool that … Read more

Gathering UX Requirements

Gathering UX requirements

Compiling requirements for your Enterprise products can lead you to a tricky spot where it is hard to determine how much is actually enough. There are several defined methods and templates available to suggest what you should do. Gathering user ux requirements often require inputs from your key stakeholders across products, sales, marketing, legal, and … Read more