Simplifying UX Design Metrics for Product Managers

ux design metrics

“Usability is about people and how they understand and use things, not about technology.” – Steve Krug So here’s an enlightening lesson upfront – usability is all about the users and not the technology. As a product manager, the aim is always to build products and experiences that fulfill business goals with utmost ease and … Read more

How can PMs create an effective UX roadmap?

ux roadmap

A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more

6 UX Design Skills That Define A Top-Rated Design Team

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So, you’re looking to hire a UX team? That’s a great start because it actually proves that user experience is a priority in your company. Hiring an appropriate UX design team isn’t an easy task. As many multi-star reviews you may see, or testimonials you may read, finding the right design team specific to your … Read more

10 Components of a Solid UX Design Brief

ux design brief

If a company wants to make the most out of their investment in UX, they first need to define what the most means to them. Every UX design project stems from a different motivation. A vague and unclear design brief often means even the commissioning party isn’t sure of what to expect out of it. … Read more

Transforming Legacy Systems is the Need of the Hour

Legacy system

Let’s begin by understanding the basics. What is a legacy system? A legacy system can be a software application, a computer system, or a process or technology that is about to turn obsolete or already has. In fact, many misunderstand a legacy system to be an old, outdated one. While that is true in most … Read more

Nailing the ‘Wow’ Moment in Enterprise Products

Nailing the ‘Wow’ Moment in Enterprise Products

Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more

Why Only Functional Systems Are No Longer Enough

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Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

8 Myths about the MVP Process Debunked for Product Owners

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MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more

Top 6 Ideas on Getting the Right UX for Enterprise Mobile Apps

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For enterprise product owners, going mobile brings with it a unique set of challenges. That could be a major reason why some enterprises are hesitant in adopting a mobile strategy for their applications. The complex, functionally-heavy nature of enterprise applications makes it difficult to convert it to wholesome mobile user experience. Probably why discussions on … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

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The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more