Nailing the ‘Wow’ Moment in Enterprise Products

Nailing the ‘Wow’ Moment in Enterprise Products

Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more

User Testing for Enterprise Systems

User Testing for Enterprise Systems

Validation is an important aspect of the decision-making exercise, and even more so when its radius of impact spans millions of users who are touched directly or indirectly by the product. A seemingly simple decision such as the correct placement of a button can bring down the error rate and boost the usability score, leaving … Read more