How can PMs create an effective UX roadmap?

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A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more

Nailing the ‘Wow’ Moment in Enterprise Products

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Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more

10 Components of a Solid UX Design Brief

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If a company wants to make the most out of their investment in UX, they first need to define what the most means to them. Every UX design project stems from a different motivation. A vague and unclear design brief often means even the commissioning party isn’t sure of what to expect out of it. … Read more

Why Only Functional Systems Are No Longer Enough

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Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

Minimum Viable Product: Your Guide to Knowing All About MVPs

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The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more

UX Metrics: How to Know If Your User Experience is Working

UX Metrics: How to Know If Your User Experience is Working

Before we get to learning about UX metrics, let’s understand what user experience means. According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the company, its services, and its products.” True, user experience goes far beyond giving customers what they say they want … Read more

What Tech Companies Can Learn From Uber’s UX Strategy

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Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more

US Presidential Campaign 2016 UX Analysis

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Let’s just admit it – the US (and the world) is witnessing a disappointing election campaign this time, probably the most scandalized one since 1884 in the history of the country. Sure, there is a lot of drama and controversies involved, but when it comes to the things that matter, there’s nothing significant to report. … Read more