Usability Testing for Enterprise Products: Everything You Need to Know

Usability Testing for Enterprise Products

It is a well-known fact that Jeff Bezos invested 100 times more in usability testing than in marketing in the first year of launching Amazon. It has been studied that the initial research on user patterns has been the key to Amazon’s success over the years. Amazon has an incredible conversion rate and exceptionally high … Read more

Three Steps to Master UX Research on Budget

When it comes to any project, the user experience is of paramount importance, and to evolve the user experience appropriately, it is important that there is appropriate user research involved. User experience research is the process that allows us to understand the behavior patterns, preferences, and overall attitudes and needs of the users through various … Read more

6 Steps to Successful Usability Testing

Design is in the spotlight currently. With multinational companies realizing the returns on good design and investing in it generously, there is no denying that design is a focus area in most organizations today. The ROI on design is estimated to be over 228% and has given rise to the recruitment of designers in all … Read more

UX Metrics: How to Know If Your User Experience is Working

UX Metrics: How to Know If Your User Experience is Working

Before we get to learning about UX metrics, let’s understand what user experience means. According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the company, its services, and its products.” True, user experience goes far beyond giving customers what they say they want … Read more