Six most common persona creation pitfalls and how to avoid them

common persona

Creating a customer persona is not about crafting the most good-looking and neatest one. It’s about creating the persona that works for your business and helps to build an effective customer journey map, track your customer’s path, and gather insights to improve your products, services, business processes, and grow ROI. If you are eager to … Read more

6 Tips to Successfully Integrate External UX Design Team with In-house Product Teams

Can you have your cake and eat it too? A classic conundrum for any organization contemplating hiring an external UX design agency to supplement their in-house team. Over the past few years, enough buzz has been generated about the strategic value addition that UX design brings to organizations of every size and type. This has … Read more

6 Mobile UX Best Practices You Need to Follow

mobile ux

What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more

How to Make Your Organization UX-friendly

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more

7 Remote Usability Testing Tools that Suit Every Product and Budget

user testing tools

“Usability testing? It’s just a waste of time and money!” How often have you heard this, or versions of this, only to find yourself on the right side of things? Usability testing has often been seen as an added headache to the already-intense iterative design process. Of course, remote usability testing tools managed to bring … Read more

Everything You Need To Know About Affinity Mapping

everything about affinity mapping

Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. What you’re looking at is an Affinity Map … Read more

4 UX Skills that Can Help You Plan The Perfect Party this Holiday Season

ux skills

Are you someone whose sprints are completed by moving merely a muscle or two? Are you someone who is completely sedentary whilst being agile? If you’ve answered in the affirmative, it’s pretty clear that your world functions on a slightly different plane. Being a part of the UX design community, the way you perceive and … Read more

How can PMs create an effective UX roadmap?

ux roadmap

A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more

6 UX Design Skills That Define A Top-Rated Design Team

ux-design-teams

So, you’re looking to hire a UX team? That’s a great start because it actually proves that user experience is a priority in your company. Hiring an appropriate UX design team isn’t an easy task. As many multi-star reviews you may see, or testimonials you may read, finding the right design team specific to your … Read more

Nailing the ‘Wow’ Moment in Enterprise Products

Nailing-the-‘Wow-Moment-in-Enterprise-Products-desktop

Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more