Digital Twin Technology: 3 Applications That Can Transform Healthcare Delivery

digital twin

Did you know that medical errors are understood to be the third leading cause of death in the United States alone each year? Yes, we’re looking at a number that’s over 250,000 deaths every year (source). The concept of smart healthcare is transforming the way in which healthcare tech perceives problems and designs solutions. Digital … Read more

6 Indicators of Low UX Maturity That Are Ruining Your Product Experience

Ever wondered what’s the secret to building and sustaining an organization over a hundred years and beyond? Girl Scouts of the USA (GSUSA) is over a hundred years old and happens to be the largest girls’ leadership development organization. Their secret is believing that since every generation is different, continual research must be done to … Read more

4 Ways Product Managers Can Overcome UX Debt

It’s likely that you’d have heard the story of the $300 million button made famous through a book called Web Form Design: Filling in the Blanks. Over ten years down the line and it still remains an excellent example of how a badly-designed experience can impact a business, in this case to the tune of … Read more

Object-oriented UX: A Simple Process for Designing Complex Products

What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more

6 Pieces of Advice to Help PMs Handle Team Burnout

“Ugh, Monday’s here already!”“I just can’t wait for this project to end and finally take a break.”“I’m tired of being tired all the time.” It’s startling how often we hear these things being said all around us but are too immersed in a whirlpool of our own tasks and to-dos to even notice. Sure, we’re … Read more

Design Principles: The Guiding Light for all Your Product Decisions

ux design principles

“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more

Six most common persona creation pitfalls and how to avoid them

common persona

Creating a customer persona is not about crafting the most good-looking and neatest one. It’s about creating the persona that works for your business and helps to build an effective customer journey map, track your customer’s path, and gather insights to improve your products, services, business processes, and grow ROI. If you are eager to … Read more

5 Tips to Successfully Integrate External UX Design Team with In-house Product Teams

Can you have your cake and eat it too? A classic conundrum for any organization contemplating hiring an external UX design agency to supplement their in-house team. Over the past few years, enough buzz has been generated about the strategic value addition that UX design brings to organizations of every size and type. This has … Read more

6 Mobile UX Best Practices You Need to Follow

mobile ux

What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more

How to Make Your Organization UX-friendly

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more