Minimum Viable Product: Your Guide to Knowing All About MVPs

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The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more

6 Sectors That Need an Immediate Tech Intervention During Pandemic

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The current pandemic has truly shone the spotlight on the…

The Strength of the Pack Is the Wolf…

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A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more

Design Workshops: The IT Leadership’s Best Tool to Building a UX Culture

Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more

5 Quick Tips for Better UX Writing

UX writing involves creating a series of clear commands or directions to help the user seamlessly interact with the software or product. As simple as it may sound, UX writing is actually far from drafting a set of functional instructions. In our consumer-fueled world, many consider UX writing to revolve around things like “Add to … Read more

What do Enterprise Software Users Really Want?

User-centered design (UCD) is an approach that prioritizes human needs, behavior, and capabilities. The experiences designed under UCD accommodate these qualities so that the resultant product gets the required job done effortlessly, rendering happiness and satisfaction to the user. Good design is based on a deep understanding of human psychology and is dependent on effective … Read more

Persona – The Foundation of a Great User Experience

Personas In User Experience

User Persona are fictional characters used by designers to gain insights into the different types of users. Personas are created by designers on the basis of user data to help reveal more about user characteristics, needs, goals, what delights them, or even what puts them off. Designers create these fictional characters as user personas – … Read more

4 Superpowers of Every Designer

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There happen to be a multitude of dimensions that fall under the functions of a designer, from making cake toppers to building bridges, and from securing your bank’s app to deciding the precise shade of Thanos’ purple visage. All things said and done, it’s safe to say that their work involves tremendous people-pleasing maneuvers. And … Read more

How to Prioritize User Test Research Questions Effectively

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User testing is the core of user experience in more than one ways. User testing allows you to get the right data and employ it for better designs. This is why it is absolutely important to ensure that user testing is done appropriately and effectively. Now the best way to do that is to formulate … Read more