UX Metrics: How to Know If Your User Experience is Working

UX Metrics: How to Know If Your User Experience is Working

Before we get to learning about UX metrics, let’s understand what user experience means. According to Don Norman, who first coined the term, “User Experience (UX) encompasses all aspects of the end user’s interaction with the company, its services, and its products.” True, user experience goes far beyond giving customers what they say they want … Read more

How Telecom Industry can save itself with UX?

In the last decade, telecom businesses have undergone huge changes due to digitization. The core usage of voice and text services have reduced as social media platforms have presented diversified opportunities for people to connect with each other. A slew of new, upcoming and innovative digital devices as well as over-the-top (OTT) software and applications … Read more

What Tech Companies Can Learn From Uber’s UX Strategy

uber ux strategy

Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more

US Presidential Campaign 2016 UX Analysis

Donald trump

Let’s just admit it – the US (and the world) is witnessing a disappointing election campaign this time, probably the most scandalized one since 1884 in the history of the country. Sure, there is a lot of drama and controversies involved, but when it comes to the things that matter, there’s nothing significant to report. … Read more

The Must-have 10 Point UX Design Checklist For Enterprise Software

UX Design Checklist While the UX Design industry as a whole has stabilized and well-established rules, UX design for enterprise software and complex systems is quite challenging and requires a specialized set of skills. Our mission at Koru is to end ugly, hard-to-work with software. We know the most impressive, complex systems deliver zero value … Read more