Six most common persona creation pitfalls and how to avoid them

common persona

Creating a customer persona is not about crafting the most good-looking and neatest one. It’s about creating the persona that works for your business and helps to build an effective customer journey map, track your customer’s path, and gather insights to improve your products, services, business processes, and grow ROI. If you are eager to … Read more

6 Tips to Successfully Integrate External UX Design Team with In-house Product Teams

Can you have your cake and eat it too? A classic conundrum for any organization contemplating hiring an external UX design agency to supplement their in-house team. Over the past few years, enough buzz has been generated about the strategic value addition that UX design brings to organizations of every size and type. This has … Read more

How to Make Your Organization UX-friendly

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more

[Infographic] Quick Guide to Constructive Feedback

Constructive Feedback

Creative jobs have an undeniable cool edge to them. Whenever someone asks the age-old question, “So what do you do?” And the answer is a creative field like UX UI design, product design, graphic design, film making, or motion graphics, the reaction is often a mix of amazement and envy. People love working in creative … Read more

How can PMs create an effective UX roadmap?

ux roadmap

A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more

6 UX Design Skills That Define A Top-Rated Design Team

ux-design-teams

So, you’re looking to hire a UX team? That’s a great start because it actually proves that user experience is a priority in your company. Hiring an appropriate UX design team isn’t an easy task. As many multi-star reviews you may see, or testimonials you may read, finding the right design team specific to your … Read more

Nailing the ‘Wow’ Moment in Enterprise Products

Nailing-the-‘Wow-Moment-in-Enterprise-Products-desktop

Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more

Remote UX Research: 5 Tips To Do It Right

With the pandemic-induced distancing still in force, UX research has been more or less forced to be conducted remotely. Ever since the outbreak, UX researchers have gone the remote way to conduct their studies. So, why after all this time, would there be a need for a post like this one. Because there is a … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more