User testing is a critical phase in the product development process that involves evaluating a product’s usability and functionality by real users. It provides valuable insights into how users interact with the product, uncovering potential pain points and usability issues. By observing users in real scenarios, businesses can identify areas of improvement and validate design decisions. User testing helps in identifying any gaps between user expectations and actual product performance, leading to a more user-friendly and intuitive design. It allows teams to iterate and refine the product based on real user feedback, ensuring a seamless and delightful user experience. Regular user testing is essential to continuously enhance products and meet user needs effectively.
