“Usability is about people and how they understand and use things, not about technology.” – Steve Krug So here’s an enlightening lesson upfront – usability is all about the users and not the technology. As a product manager, the aim is always to build products and experiences that fulfill business goals with utmost ease and … Read more
A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more
It’s incremental. It’s flexible. It takes customer feedback into account at every stage. For a minute there, you’d think of these to be attributes of the design process. But no, it’s the agile development methodology that is being described here. Agile development has quite a few things in common with the UX design process, in … Read more
Can you, in today’s day and age, imagine a hospital building that does not have access ramps? Or beds in there that don’t have wheels on them? It’s an unlikely scenario, isn’t it? It’s simply because medical environments are designed in a specific manner. These physical structures are designed to serve certain needs – from … Read more
Software design and development is an expansive trade comprising professionals from varied fields of study. While we best learn concepts on the job, what also helps is to have a resource that congregates important concepts and definitions to help us clarify any ambiguities with ease. This ultimate list of 88 important UI-UX concepts simplify technical … Read more
How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more
Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more
Before we discuss interaction design, UX design guru Don Norman defines ‘usability’ to as a combination of 5 quality components – Learnability – the level of ease with which users accomplish basic tasks the first time they encounter the design. Efficiency – the speed with which users adapt to the new design. Memorability – the … Read more
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