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Focused outcomes; different teams work towards achieving the same user goals bringing consensus among members & stakeholders
Understand negative issues such as perceived obstacles or problems in your application or products
Deliver better experience with knowledge of the user’s day, behavior pattern and how the product/application will fit into it
More useful resources
A Seamless and Intuitive IVR Automation Interface
Simplifying the UI of a complex IVR automation system to empower all users and enhance productivity.
UI Design