
Discover the Power of Personas
A detailed guide to creating User Personas
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Focused outcomes; different teams work towards achieving the same user goals bringing consensus among members & stakeholders
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Understand negative issues such as perceived obstacles or problems in your application or products
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Deliver better experience with knowledge of the user’s day, behavior pattern and how the product/application will fit into it
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Common Mistakes in CRM UX and How to Solve Them
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!

UX Metrics: How to Know If Your User Experience is Working
Before we get to learning about UX metrics, let’s understand what user experience means. According to Don Norman, who first coined the term, “User Experience […]