Industry experts Jared Huke and Bansi Mehta delve into the importance of integrating a user-centered mindset into the Scaled Agile Framework (SAFe). They talked about the common pitfall among organizations of focusing heavily on product strategy and development, often neglecting user feedback, ultimately turning them into mere feature factories.

The discussion emphasized the need for user advocates in the process, and how ignoring this crucial aspect could lead to missed opportunities in delivering lasting business value to customers. By effectively implementing UX discovery practices, the presenters argued that companies could connect innovation to financial opportunity. The webinar also addressed ways to secure funding with validated, market-fit ideas for ROI. Huke and Mehta shared their insights on how organizations can prove the potential profitability of their products through effective user-centered design, thus attracting investment.