Taylor Swift’s Eras Tour & The Ticketmaster Fiasco: A Classic UX Failure
The Presale Disaster: The Root Causes
“It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.” -Taylor Swift
User Experience: The Skeleton in Ticketmaster’s Closet
1. Let’s talk more about the Site Crashing Issues2. Complete Lack of Ingenuity3. Ticketmaster’s Failure to Recognize the Bots4. Dynamic Pricing And The Rage Against It
It’s Not TheirFirst Time
1. Minimum Efforts To Change The Status Quo2. They’ve Always Adhered To Dark UX Patterns3. The Irony of Their Digital Ticket Feature4. Ticket Design Failures
Click on Learn more to read more about Ticketmaster’s monopoly, UX failure, and more.