What are the
top 3 indicators of low UX maturity?
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“We’ll do the design. You just make it look beautiful.”
Companies that see UX design as an aesthetic addition to make their product “look gorgeous”.
“It’s a
training issue.”
The product’s functional complexity being considered a training issue indicates little to no awareness of UX design.
“I don’t think
UX is really
worth the
investment...”
Penny pinching on UX indicates a lack of awareness about the human-centered business practices.
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UX maturity refers to the
level of sophistication of UX practices
applied by an organization.
Achieving great
UX design is not just a function or talent of individuals, it is an organizational characteristic.
- Chapman and Plewes
Advantages of an
increased UX maturity
→ Steady growth in sales
→ Improved customer satisfaction
→ Increased brand perception
→ Improved employee retention
→ Lowered development costs
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