User-friendly Design is the Driving Force Behind Innovation And Business Success

Bansi Mehta | 5 min read

What qualifies a design to be user-friendly?

Simply put, it needs to be effortless and intuitive.

User interfaces have become a commonplace element of physical and virtual products and experiences. Good experience design seamlessly fulfills user needs and lets them accomplish business with ease.

User-friendly design, thus, is the driving force behind innovation and business success as the users are becoming the decision makers for enterprise products. This effectively means that the winner of our times in the best-designed product since it makes the user’s interaction simple and efficient. These intuitive design experiences guide them towards their task in the most engaging, non-intrusive manner.

The usability of a product can be determined by its features, allowing the user to do what they want to do with it. The environment in which they are performing these tasks determine its level of usability. Three main outcomes of a user interface can be:

  1. The user should become familiar with and competent in using the product upon the first contact.
  2. The objectives of a user should be achieved easily.
  3. The interface ought to be easy to recall on subsequent visits.

Following common UX standards come with its obvious benefits whereas creating a user-friendly design will leave the user with the feeling that they have received something valuable for their time. These are the people who are sure to continue using your product with interest.

Recently, we at Koru designed the onboarding experience for an enterprise scale employee engagement and wellness platform. During this exercise, we dug deep to understand the end users, their roles, environments, and motivations. This helped us build a unique and contextual onboarding experience that made each user feel connected with the system. They were excited to get in and use the platform.

Innovation & Business Success Diagram

How does design affect your business success?

“Awareness of the value of good user-friendly design is at an all-time high. Good design is recognized as a major differentiator in ensuring product success in a crowded global market”.

                                                             —Paul Hatch, Design House and Deana McDonagh, University of Illinois

Proven stats: User-friendly design sells

Design can literally make the difference across industries and marketplaces between those businesses that succeed, and those that don’t. A study done by a design council observed 63 portfolios of companies and found that companies who took more efforts on user-friendly design performed at a much higher level than those which didn’t. It can be said that user-friendly designs are the powerful tool which works really well. Businesses designed well tend to beat their competitions.

Design communicates with ease

We’ve gone through enough studies which have established that human are essentially visual creatures – we tend to process what we see. According to the Social Science Research Network, 65% of people are visual learners. Which roughly translates into a huge chunk of people who’ll gain a majority of their understanding through your visual material. There lies a huge potential at your fingertips.

It’s how it looks and how it works

Design is all that makes up your client experience. It is always safe and good to know how are you making things better and more effective for the user.

Design showcases your values visually

No design is a success unless the users are able to use it in the intended way.

Observing the consumers of your designed product automatically leads to innovation. The idea is very simple – we just have to keep in mind how the product is being used by the customers. You just have to notice the pain-points experienced by them to understand the type of experience they’re trying to achieve. You will create new opportunities for clients to improve the user experience which leads to better solutioning, creativity, and innovation. One should identify emerging behaviors, anticipate customer needs, facilitate concept development, and assess and measure UX performance.

When we begin building any product from scratch, we utilize the time in conducting experiments, exploring multiple possibilities, and enhancing explored solutions. Keeping the clients involved during the design and development process also, at times, leads to innovation. We believe that practice lends tremendous value to user experience knowledge in the technology industry. Research, create and evaluate are the three steps which lead to innovation. Similarly, the team should have extensive experience in both quantitative and qualitative primary research methodologies. Make sure that your team supports the clients at all stages of the design and development process.


In today’s era designing for an enterprise, product means that user goals and business goals are aligned. The company reaps benefits when the user is successfully using the product. Building enterprise products not only help the organization but also successfully meets employee needs as well.

More Resources:

Gathering UX Requirements

Koru UX Recognized as a Top UX Design Agency on Clutch

Koru UX Design Methodology

About Author:

With an experience of over a decade in User Experience, Bansi Mehta is the Founder & CEO of Koru UX Design. Collectively, her team provides exceptional UX for enterprise applications and complex systems, working with clients ranging from healthcare giants to boutique investment banks.

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