UX Design Agency For
Banking and FinTech

Financial institutions, big or small, all have one thing in
common: the need for their professionals to master
information systems so that they can take sound
business decisions.

Complicated systems, unclear
regulations, complex transitions and
other repelling features often create
more problems for users than they
aim to solve.

By unlocking data captured in operational and financial systems and coupling it with the right capabilities, banks can outperform in number of areas such as customer experience, operation optimization, and employee engagement. Hence, efficient and transparent systems have gone from being the sole purview of the CIO, to a shared item on the C-suite agenda.

For an already complex domain like finance, navigating through numerous sections of system dashboard is frustrating and confusing. Users of financial systems now expect to be able to perform everything seamlessly. Hence, hosting an exceptional user experience is a must.

There is no denying that UX for
finance services completely differs
from traditional systems.

With financial systems, main challenge is to convert complex multi-feature solution into user-friendly and intuitive interface. The best way to achieve this is to consider usage patterns and habits, usability research, cognitive psychology heuristics and trending UX approaches.

While FinTech startups are so far leading when it comes to designing superior user journeys, banks are having difficult time to be as fascinating in building proprietary banking systems.

The idea that the greatest tech companies
aren’t really tech says a lot about the
importance of design and technology.

We firmly believe that
effective UX engineering is
not only about designing
user interfaces.

It demands deep competence in a myriad of
areas, including financial services, technology,
marketing, business management, human
psychology, digital platforms, etc. We combine
your domain knowledge with our UX expertise
and explore the big picture of services
workflow, user scenarios, and the overall
background to create an ideal user journey
map. The reason we grew our competence
and an eternal love for financial services
industry is, for us, nothing is more rewarding
than improving financial lives of people
through our work.

Frictionless user journey was among the most important retail banking trends in 2017

(*Brian Solis, one of the prominent thought leaders in new
technology, digital marketing and culture shifts)

70%

The average finance system offers many features, but 70% of its users use only a few of them.

57%

of Millennials would change their bank relationship for a better technology platform – Deloitte.

75%

of companies with strong, positive, memorable user experiences outperformed all others in stock performance, during the worst downturns.

Designing simple,
streamlined
interfaces for a
financial system is
much more
complex than it
sounds.

We greatly focus on understanding your business, its processes and stakeholders involved before starting with UX transformation.

We have an experience of working with over 50 financial enterprises and taking their financial service usability and revenue to the top with cutting-edge UX practices.

To make this happen, we perform extensive research and empower you to take data driven UX decisions with an in-depth reporting.

With over 6 years of experience, we now understand users’ problems, needs, emotions, financial cognition and financial behavior on a deeper level to be able to architect services that our clients are seeking.

OUR EXPERTISE IN FINANCE

Hands on experience of
working with over 50 financial enterprises

We understand users’
emotions, their financial
cognition and financial
behavior

Winning strategies to help you drive the best possible ROI on UX

A reliable and passionate
team of expert UX and UI
designers

Let’s talk about what we can do together.

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