There is no denying that UX for finance services completely differs from traditional systems.
With financial systems, main challenge is to convert complex multi-feature solution into user-friendly and intuitive interface. The best way to achieve this is to consider usage patterns and habits, usability research, cognitive psychology heuristics and trending UX approaches.
While FinTech startups are so far leading when it comes to designing superior user journeys, banks are having difficult time to be as fascinating in building proprietary banking systems.
The idea that the greatest tech companies aren’t really tech says a lot about the importance of design and technology.
We firmly believe that effective UX engineering is not only about designing user interfaces.
It demands deep competence in a myriad of areas, including financial services, technology, marketing, business management, human psychology, digital platforms, etc. We combine your domain knowledge with our UX expertise and explore the big picture of services workflow, user scenarios, and the overall background to create an ideal user journey map. The reason we grew our competence and an eternal love for financial services industry is, for us, nothing is more rewarding than improving financial lives of people through our work.
Frictionless user journey was among the most important retail banking trends in 2017
(*Brian Solis, one of the prominent thought leaders in new technology, digital marketing and culture shifts)
The average finance system offers many features, but 70% of its users use only a few of them.
of Millennials would change their bank relationship for a better technology platform - Deloitte.
of companies with strong, positive, memorable user experiences outperformed all others in stock performance, during the worst downturns.