Designing for Impact: Transforming Organizational Culture with User-Centered Excellence

Jared Huke CEO, Daito Design Amsterdam
Bansi Mehta CEO and UX Practitioner, Koru UX Design

There’s no denying that the Scaled Agile Framework for Enterprise (SAFe) offers a structured approach to product development. Yet, it has its share of challenges: the rigidity, the dominance of the highest-paid person’s opinions, and the tendency for team members to get siloed into their roles. These issues are all too familiar.

But the real concern lies somewhere else: the framework’s disregard for the end user.

Welcome to our on-demand webinar: “Designing for Impact: Transforming Organizational Culture with User-Centered Excellence”

Our seasoned guests shine a light on the limitations inherent in traditional SAFe frameworks, especially the glaring absence of user perspectives. They navigate the challenges of implementing UX activities early on in the process and illustrate the high cost of post-deployment modifications – a whopping 10,000 times more than getting it right from the get-go.

And what about “Design Thinking” in SAFe? It’s a scenario where a group of engineers slips into their customer personas and fast-track brainstorming sessions. But these often occur in isolation, without a single interaction with actual users. The result? Designs are based on assumptions rather than user input.

It’s high time organizations and product leaders reevaluate this approach. And this webinar will help them do exactly that!

What’s in it for you?


  • Delve into the inherent flaws and gaps of the traditional SAFe framework.
  • Learn how a metric-driven, user-centered culture not only overcomes these challenges but also fuels successful product leadership.
  • Explore solutions to common issues such as the disconnect between engineering teams, business cases, and design.
  • Discover the powerful benefits of a continuous feedback loop connecting strategy, design, and engineering, ensuring everyone is rowing in the same direction.

This webinar is your step-by-step guide to building a user-centered culture by:


Shifting Mindsets: Transition from feature-driven to user-centric thinking. Learn to champion iterative design and use data to win argument battles.

Establishing a Continuous Feedback Loop: Discover how to design, build, test, and repeat in a cyclical process that drives continuous improvement.

Fostering Cross-Functional Alignment: Understand why design is the connective tissue that aligns business, strategy, and engineering, leading to more effective collaboration.

Securing Leadership Support: Get insights on how to gain buy-in from executives and leadership, a critical factor in successfully transitioning to a user-centered culture.

You must place the end-user at the heart of all product design decisions. If you fail to do so, you run the risk of developing software that fails to meet user needs, fails to be adopted, and fails to deliver the expected financial returns.

Dive into this transformative on-demand webinar and start your journey towards truly user-centric product design. It’s time to break free from the rigidity of traditional SAFe, take a user-first approach, and set a new standard for product success.

Transforming Organizational Culture with User-Centered Excellence


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Data-Driven Product Design for Product Leadership