UX audits are performance checks specialist UI UX designers conduct on a digital product. They are conducted based on product evaluation criteria laid down in the UX audit checklist. These periodic checks ensure that your users find it easy to navigate your product, access content, discover information, and complete their intended tasks. 

In this article, we’ll define what UX audits are, list their benefits, and provide an overview of how to conduct one with a comprehensive UX audit checklist.

What is a UX Audit?

A UX Audit is an expert assessment of your product’s usability and user experience performance.

A team of UX experts uses a combination of approaches, tools, metrics, and comparisons to analyze various aspects of your product. The UX audit checklist may include-

  • Business goals & strategy
  • Product expectations
  • Typical user persona 
  • Customer support data reviews
  • Existing UI
  • Best practice and standards for your industry

A UX audit involves examining the existing user journeys to reveal actionable areas of improvement.

When should you get a UX Audit?

Systems lacking in basic flexibility – from technical to infrastructural are a burden on the business. The brunt of working with a system such as this is borne by the employees who perpetually experience a sense of dread while using it.

Here are some indicators of friction in your SaaS product –

Process gaps in critical tasks: Users may skip or abandon crucial steps in a process without a clear understanding.

Inconsistent metrics vs. Expected outcomes: Discrepancies exist between recorded metrics and the anticipated results, creating uncertainty.

Persistent customer service issues: Complaints consistently arise in the customer service center, indicating recurring issues.

A UX design audit helps address these points of friction, leading to an enhanced user experience and improved overall product performance.

  • Reducing redundancies with a bird’s-eye view
  • Making informed decisions about what journeys to prioritize
  • Accurately defined problems, to save on directionless development costs
  • Surfacing conflicts and fostering hard conversations among teams
  • Experience working with a UX design team before committing big

Who is a UX Audit best suitable for?

Although UX audits can help anyone developing SaaS products or complex web applications, they are especially helpful to certain types of business:

  • Businesses without internal  UX design and research teams wanting to initiate UI/UX overhaul projects 
  • Organizations that know their product needs revamping but are not sure where to begin and how to prioritize 
  • Companies practicing Agile product development, that want to ensure their UX enhancements are in line with user needs.

Koru’s Specialist UX Audit Service

It’s tempting for most product teams to conduct a UX audit in-house. After all, they’re the ones who know the product best, right?

Well, not exactly. While it’s certainly important to get opinions from developers, designers, business users, and perhaps an in-house UX team as well, they don’t tell the whole story, since they’re too close to it to be objective, or may have pre-ordained biases. Outsourcing the UX audit to a specialist B2B UX design team, such as Koru UX Design, presents advantages including –

  • We provide a completely objective view of what can be improved to enhance the user experience.
  • With our 12+ years of specialist B2B UX design experience, we harbor the best means to contrast and compare, and come up with the most suitable recommendations.
  • Our team has designed and audited products across industries, understanding their user needs and business goals.
  • As laid down in our UX audit checklist, we benchmark various aspects of your app against industry standards and best practices.
  • As an experienced, specialized team of UX professionals, we deliver actionable insights on a much shorter timeline as compared to an in-house team. Our UX audit is a contract that is time-bound and falls within the stipulated budget. – 

Companies guided by UX experts are now well-advised to implement systems that are cross-functional and optimized to accommodate overall functions and goals. The objectivity that the agency professionals possess translates into actionable insights that are honest and impartial.

UX Audit Checklist

UX Audit Checklist

A UX audit checklist is a valuable tool for assessing and improving the usability and overall user experience of a B2B product. It helps product owners identify strengths and weaknesses in their product’s user interface and interactions. Here are some benefits that B2B product owners can gain from using a UX audit checklist:

Identifying usability issues: A checklist guides the heuristic evaluation of the product’s usability by focusing on key elements such as navigation, information architecture, and interaction design. This helps identify areas where users may face challenges or confusion.

Consistency across interfaces: B2B products often have multiple interfaces or touchpoints. A UX audit checklist ensures consistency across these interfaces, helping maintain a unified and seamless user experience.

Accessibility compliance: Ensuring that the product is accessible to users with disabilities is crucial. A UX audit checklist may include criteria related to accessibility standards, helping product owners make their B2B products more inclusive.

Performance evaluation: Assessing the speed and performance of a product is essential. A checklist can include criteria related to page load times, response times, and overall performance to ensure a smooth user experience.

Alignment with business goals: A UX audit checklist can be customized to include criteria that align with specific business goals. This ensures that the user experience is not only user-friendly but also supports the overall objectives of the B2B product.

Competitive benchmarking: The UX audit checklist can include items that compare the B2B product’s user experience against competitors. This helps product owners understand how their offering stacks up in the market and where they can gain a competitive edge.

User feedback integration: A UX audit checklist can be used to incorporate user feedback into the evaluation process. This ensures that real user experiences and pain points are considered, leading to improvements that directly address user needs.

Prioritizing improvements: After conducting a UX audit, product owners can prioritize improvements based on the severity and impact of identified issues. This allows for a strategic approach to enhancing the user experience.

Enhancing customer satisfaction: Improving the user experience ultimately leads to increased customer satisfaction. Satisfied users are more likely to continue using the B2B product, recommend it to others, and remain loyal customers.

Reducing support and training costs: A better user experience can reduce the need for customer support and training. If users can easily navigate and use the product, they are less likely to encounter issues that require assistance.

A UX audit checklist is a practical tool that provides structure to the evaluation process, helps identify areas for improvement, and supports B2B product owners in creating a more user-friendly and effective product. It aligns the user experience with business goals and improves overall customer satisfaction and success.