Six most common persona creation pitfalls and how to avoid them

common persona

Creating a customer persona is not about crafting the most good-looking and neatest one. It’s about creating the persona that works for your business and helps to build an effective customer journey map, track your customer’s path, and gather insights to improve your products, services, business processes, and grow ROI. If you are eager to … Read more

5 Things Product Managers Can Learn From User Psychology

method to madness

As a product manager, you’re not totally off track for believing that user psychology comes under the UX domain. But this quote by Frank Chimero puts things in a different light – “People ignore design that ignores people.” Almost every tome on product management harps about the importance of understanding the users in order to … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How Can User Interfaces Make or Break Touchpoints

User working on laptop

How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more

What Can Designers Learn from Agile Methodology

Agile Methodology

If there’s one way to describe the agile development process to novices, it is this – agile is all about incrementally delivering software, bypassing unnecessary overheads, and working collaboratively towards the greater good of the project. Perfection is left out of the equation, as products can always be enhanced down the road. The actual process … Read more

Why Only Functional Systems Are No Longer Enough

cycle-parking

Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

8 Myths about the MVP Process Debunked for Product Owners

Bowling

MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more

Top 6 Ideas on Getting the Right UX for Enterprise Mobile Apps

A girl with mobile phone

For enterprise product owners, going mobile brings with it a unique set of challenges. That could be a major reason why some enterprises are hesitant in adopting a mobile strategy for their applications. The complex, functionally-heavy nature of enterprise applications makes it difficult to convert it to wholesome mobile user experience. Probably why discussions on … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

Cat

The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more