How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more

How to Use Ethnographic Research in Product Development

People walking on footpath

Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more