Design management involves the strategic planning, coordination, and implementation of design processes and resources within organizations. It focuses on integrating design thinking and creativity into business strategies to drive innovation and achieve competitive advantage. Effective design management ensures the seamless collaboration between design teams, stakeholders, and other departments. It encompasses aspects such as project management, resource allocation, design strategy development, and fostering a culture of creativity. By embracing design management, organizations can leverage design as a strategic asset, enhance customer experiences, and differentiate themselves in the market. Discover the power of design management in driving creative success and fostering innovation within organizations.
