User-Centered Design (UCD) is an approach that places users at the core of the design process, ensuring products and services meet their needs and preferences. It involves understanding user behavior, conducting research, and gathering feedback to inform design decisions. UCD aims to create intuitive and user-friendly solutions by involving users throughout the design journey. By empathizing with users and incorporating their feedback, designers can optimize the user experience and increase user satisfaction. UCD reduces the risk of developing products that fail to meet user expectations and enhances the likelihood of success in the market. It is a customer-centric approach that fosters innovation and drives user engagement.
