User research methods are diverse techniques used to gather data about user behavior, preferences, and needs. Interviews allow researchers to directly engage with users and gain in-depth insights into their experiences. Surveys are useful for collecting quantitative data from a large user base efficiently. Observational research involves observing users in real-world scenarios to understand how they interact with products. Usability testing helps evaluate the ease of use and efficiency of a product. Card sorting and focus groups aid in understanding user mental models and preferences. A/B testing allows researchers to compare different design variations to optimize user experience. By employing a combination of these methods, businesses can make data-driven decisions, create user-centered products, and improve overall customer satisfaction.
