Why Only Functional Systems Are No Longer Enough

cycle-parking

Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

The Strength of the Pack Is the Wolf…

Banner image

A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more

Enterprise UX – Challenges and Solutions

What if you get the opportunity to design a product that will willingly, wholeheartedly be used by thousands of users, no questions asked? That’s Enterprise UX (eUX) for you. And as with all good things, there’s a catch here as well. These willing, wholehearted users are actually employees who have no choice but to use … Read more

Collaboration between UX team and developers

Collaboration between UX team

Great ideas witness some of the best professional collaborations and friendships on their way to becoming successful products/solutions. Even the smallest enhancement in an Enterprise scale product provokes keen and careful teams to invest their expertise and co-create a delightful UX process. Enterprise teams in a UX agency are often well-spread and keeping everyone on … Read more