Empathy maps are visual tools used in business to gain a deeper understanding of customers or users. They provide insights into their thoughts, feelings, needs, desires, and motivations. By creating empathy maps, businesses can develop a more empathetic approach to their customers, which leads to better products, services, and customer experiences. Empathy maps help businesses step into the shoes of their customers, identify pain points, and uncover opportunities for improvement. By capturing the emotions, thoughts, and behaviors of customers, businesses can tailor their marketing, messaging, and overall strategies to resonate with their target audience. Empathy maps facilitate effective communication, collaboration, and decision-making by aligning teams around a shared understanding of the customer. They provide a holistic view of customers’ experiences and help businesses develop solutions that truly meet their needs.