Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human […]
The Nielsen-Norman Group defines the user journey map to be “a visualization of the process that a person goes through in order to accomplish a […]
User Experience is as successful as the accuracy of user knowledge. Which means that the more you know about your user, the better your final […]
