Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more
MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more
For enterprise product owners, going mobile brings with it a unique set of challenges. That could be a major reason why some enterprises are hesitant in adopting a mobile strategy for their applications. The complex, functionally-heavy nature of enterprise applications makes it difficult to convert it to wholesome mobile user experience. Probably why discussions on … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more
A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more
UX research is a process that truly holds the key to a product’s success. Sure, you as a UX advocate know it. Cut to real-life scenarios, unfortunately, it does not find many takers. As a UX researcher, you are sure to have struggled to find patronage for research sprints, despite its rather apparent benefits. “You … Read more
We’ve been tracking the efficacy of UX research tools for the past few weeks. Having covered the significance of user personas in a previous post, we’ve moved on to the next – user journey mapping. At its most basic, journey mapping is a compilation of user goals and actions into a timeline. This timeline is … Read more
The past decade has witnessed enterprise IT being woken up from its state of stupor, and the awakening is ongoing. It is evolving to acknowledge the user experience (UX) is crucial to its existence, and that sporadic, ornamental upgrades have little to no impact on improving organizational performance. The complexity of enterprise applications stems from … Read more
USA
Koru UX Design Inc., 7600 Chevy Chase Drive,
Suite 300, Austin, Texas, 78752, USA.
Sales +1 (512) 883-1919
INDIA
Koru UX Design LLP,
6/8 Kumar City, Wadgaon Sheri, Pune,
Maharashtra, India, 411014
© 2022 Koru UX Design LLP
