5 Tips to Successfully Integrate External UX Design Team with In-house Product Teams

Can you have your cake and eat it too? A classic conundrum for any organization contemplating hiring an external UX design agency to supplement their in-house team. Over the past few years, enough buzz has been generated about the strategic value addition that UX design brings to organizations of every size and type. This has … Read more

How to Make Your Organization UX-friendly

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more

How can PMs create an effective UX roadmap?

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A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more

10 Lessons Learned From 10 Years of Leading a UX Design Company

It’s been 10 years to the day when I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

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The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more

Design Workshops: The IT Leadership’s Best Tool to Building a UX Culture

Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more

Three Steps to Master UX Research on Budget

When it comes to any project, the user experience is of paramount importance, and to evolve the user experience appropriately, it is important that there is appropriate user research involved. User experience research is the process that allows us to understand the behavior patterns, preferences, and overall attitudes and needs of the users through various … Read more

Hire or Build? The big UX question

If you are entering the UX sphere and starting to see the necessity of incorporating UX into your development cycle, you might wonder if it is worth building an in-house team. Or should you just hire a design firm to be your UX consultants? This dilemma is not unique but the solution to it is. … Read more

Has UX Become a Buzzword Across the Industry?

Every time I look to hire for the post of UX designer, I shudder to think the applications that we have to go through. UX has become a buzzword across the industry and everyone has realized the potential of the high paying buzzword-job. So we get all sorts of applications, from graphic designers, web developers, … Read more