HOW TO
10 Components of a Solid UX Design Brief
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Persona
A persona is a fictional representation of a target user or customer segment used in user experience (UX) design and product development. Personas are created based on research and data to represent the needs, goals, behaviors, and characteristics of a specific user group. They help design teams to empathize with users and make informed design decisions, ensuring products meet users’ real-world needs and preferences. Personas are valuable tools for identifying pain points, conducting usability testing, and prioritizing features based on user priorities. By keeping personas in mind throughout the design process, designers can create user-centered solutions and deliver exceptional user experiences.
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