Usability Testing for Enterprise Products: Everything You Need to Know

Usability Testing for Enterprise Products

It is a well-known fact that Jeff Bezos invested 100 times more in usability testing than in marketing in the first year of launching Amazon. It has been studied that the initial research on user patterns has been the key to Amazon’s success over the years. Amazon has an incredible conversion rate and exceptionally high … Read more

4 Factors That Determine the Usability of Your Healthcare App

Healthcare user experience

Bringing user experience to healthcare improvement is not just about the placement of buttons on the screen, or reducing the number of clicks to perform an action. UX designers aren’t simply devising a route navigating the menus and screens of a product, they’re actually redesigning relationships and workflows in the system to make them function … Read more

How Can User Interfaces Make or Break Touchpoints

User working on laptop

How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more

Why Only Functional Systems Are No Longer Enough

cycle-parking

Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

Cat

The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more

The Importance of UX Copy

Picture this, you have an amazing app with great aesthetics. It looks good and works even better but it’s all written in Klingon. Did you picture it? Did you feel dissatisfaction there? A good copy is supposed to bridge the gap between reading and experience. Let’s look at a more relatable example. Ever encountered a … Read more

What Tech Companies Can Learn From Uber’s UX Strategy

uber ux strategy

Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more