4 Enterprise UX Challenges We Conquered in 2021

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That enterprise UX is challenging is perhaps the understatement of the year. And, we at Koru UX have been fortunate enough to tackle a variety of UI and UX design challenges in our projects over the years. While it is true that enterprise systems are highly complex and mission-critical behemoths, human needs and requirements form … Read more

Nailing the ‘Wow’ Moment in Enterprise Products

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Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, he overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers … Read more

10 Lessons Learned From 10 Years of Leading a UX Design Company

It’s been 10 years to the day when I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that … Read more

Product Management & Product Design – What’s the Difference & How Do They Work Together?

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If you’ve been a part of product design or product management, you’re sure to have heard someone or the other say, ‘Everyone is a UXer.’ Invariably, the person saying this is a UX fellow themselves. But think about it a bit deeper – have you heard anyone ever say that about architects or graphic designers? … Read more

Why Only Functional Systems Are No Longer Enough

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Needs and wants. Aren’t these the driving force behind most human actions? American psychologist, Abraham Maslow published a research paper titled “A Theory of Human Motivation” way back in 1943. The contents of that paper covered his interpretation of human needs and their hierarchy from the most basic to the most complex. Maslow’s observations have … Read more

8 Myths about the MVP Process Debunked for Product Owners

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MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more

Top 6 Ideas on Getting the Right UX for Enterprise Mobile Apps

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For enterprise product owners, going mobile brings with it a unique set of challenges. That could be a major reason why some enterprises are hesitant in adopting a mobile strategy for their applications. The complex, functionally-heavy nature of enterprise applications makes it difficult to convert it to wholesome mobile user experience. Probably why discussions on … Read more

Dealing with Teams That Do Not Believe in Minimum Viable Product

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The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more

Minimum Viable Product: Your Guide to Knowing All About MVPs

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The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more

6 Sectors That Need an Immediate Tech Intervention During Pandemic

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The current pandemic has truly shone the spotlight on the…